brand

noun
/bɹænd//brænd/US

Etymology

From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boul; brew”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).

  1. derived from *brandaz — “sword, firebrand, torch

Definitions

  1. A mark or scar made by burning with a hot iron, especially to mark cattle or to classify…

    A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.

    • “Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”
    • The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.
  2. A branding iron.

  3. The symbolic identity, represented by a name and/or a logo, which indicates a certain…

    The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.

    • The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
    • In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
    • Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
  4. + 20 more definitions
    1. A specific product, service, or provider so distinguished.

      • Some brands of breakfast cereal contain a lot of sugar.
    2. Any specific type or variety of something

      Any specific type or variety of something; a distinct style or manner.

      • I didn’t appreciate his particular brand of flattery.
      • New Orleans brand sausage; Danish brand ham
    3. The public image or reputation and recognized, typical style of an individual or group.

      • The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.
      • Her brand is edgy, cosmopolitan, and out-of-the-box, so blogging is the perfect, ever-changing match for her.
      • He unplugged my umbilical cord to take a leisurely swig, smirking, watching me turn blue before giving it back. My cardiologist told me that was impossible, but I'm still convinced. That's very on-brand for [my twin] Jamie.
    4. A mark of infamy

      A mark of infamy; stigma.

    5. Any minute fungus producing a burnt appearance in plants.

    6. A torch used for signaling.

    7. A flame.

      • Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.
      • Is yet againe thy brest enflamde, / with brande of venus might
    8. A conflagration.

    9. A piece of burning wood or peat, or a glowing cinder.

      • to burn something to brands and ashes
      • The fearful brands and bleezes of het fire.
      • 1859-1890, John Gorham Palfrey, History of New England to the Revolutionary War Snatching a live brand from a wigwam, Mason threw it on a matted roof.
    10. A sword.

      • Paradise, so late their happy seat, / Waved over by that flaming brand.
      • The shattering trumpet shrilleth high, / The hard brands shiver on the steel, / The splintered spear-shafts crack and fly, / The horse and rider reel: […]
      • Then Childe Rowland out with his good brand, that never struck in vain, and off went the cow-herd’s head.
    11. To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to…

      To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.

      • When they caught him, he was branded and then locked up.
      • Man's flesh they eat: their own they paint and sear, / branding with burning iron, — usage fere!
    12. To make an indelible impression on the memory or senses.

      • Her face is branded upon my memory.
    13. To stigmatize, label (someone).

      • He was branded a fool by everyone that heard his story.
      • I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
      • As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
    14. To associate a product or service with a trademark or other name and related images.

      • They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
    15. To be very hot, to burn.

      • O, not for thee the glow, the bloom, ⁠Who changest not in any gale, ⁠Nor branding summer suns avail To touch thy thousand years of gloom: […]
    16. A surname.

    17. A municipality in Bludenz district, Vorarlberg, Austria.

    18. A municipality in Tirschenreuth district, Bavaria, Germany.

    19. A borough of Aachen, North Rhine-Westphalia, Germany.

    20. A hamlet in Beekdaelen municipality, Limburg province, Netherlands.

The neighborhood

Vish — recursive loop

A definitional loop anchored at brand. Each word in the ring is defined by the next; follow the chain far enough and it folds back on itself. Scroll to it and watch.

01brand02cask03diagram04function05occasion06opportunity07favorable08favourable09goodwill

A definitional loop anchored at brand. Each word in the ring appears in the definition of the next; follow the chain far enough and it folds back on itself.

9 hops · closes at brand

curated · pre-corpus. live cycle detection across the full graph is the next major milestone.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA