rebrand

Etymology

Definitions

1. 1

   To change the brand name, logo, or image of a product or organization.

   • Acme Co. is trying to rebrand their line of toasters under the Bewidget name.
   • Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot.
   • The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.
2. 2

   A change to the brand name, logo, or image of a product or company.

   • Management decided it was time for a complete rebrand.
   • Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.
   • There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.

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