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brandjacking

noun

Etymology

Blend of brand + hijacking.

  1. derived from jaque
  2. derived from jacke
  3. inherited from jakke
  4. suffixed as jacker — “jack + er”
  5. compounded as hijack — “highway + jacker”
  6. suffixed as hijacking — “hijack + ing”
  7. compounded as brandjacking — “brand + hijacking”

Definitions

  1. The imposture of the online identity of another person or company.

    • This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.

The neighborhood

Vish — recursive loop

No curated loop yet for brandjacking. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA