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brand parity

noun

Definitions

  1. The perceived sameness in quality and function among competing consumer products of…

    The perceived sameness in quality and function among competing consumer products of differing brands.

    • "Today we're all competing in an era of close brand parity, where there's very little difference in benefit performance between each brand."
    • This is called "brand parity," when the only real difference between products is their ads.
    • Some years ago, BBDO conducted a worldwide study on brand parity. . . . What we found was that in every corner of the world, consumers thought that in most cases, products within a given category were essentially the same.

The neighborhood

Vish — recursive loop

No curated loop yet for brand parity. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA