brandwash

verb

Etymology

Blend of brand + whitewash.

  1. derived from *wed-
  2. inherited from *waskan
  3. inherited from wascan
  4. compounded as whitewash — “white + wash
  5. compounded as brandwash — “brand + whitewash

Definitions

  1. To alter a brand in an attempt to improve negative public perception of the brand or…

    To alter a brand in an attempt to improve negative public perception of the brand or company.

  2. An alteration of this kind.

The neighborhood

Vish — recursive loop

No curated loop yet for brandwash. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA