Contextualizebeta

brand linkage

noun

Definitions

  1. The degree to which the consumer understands a commercial's message is for a specific…

    The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.

    • If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

The neighborhood

Vish — recursive loop

No curated loop yet for brand linkage. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA