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brand stretch

noun

Definitions

  1. the degree to which an advertiser alters consumer perceptions of a brand without…

    the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

The neighborhood

Vish — recursive loop

No curated loop yet for brand stretch. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA