virtue signalling

noun
/ˈvɜɹtʃu sɪɡnəlɪŋ/US

Etymology

Initially used in academic works about religion to refer to ostentatious public displays of religiosity. Popularised by James Bartholomew in an April 2015 article in the British conservative magazine The Spectator.

Definitions

  1. The practice of expressing a particular opinion or performing a particular action in an…

    The practice of expressing a particular opinion or performing a particular action in an attempt to make oneself look virtuous: commonly defensively in response to, or anticipation of, criticism; or aggressively, in assuming a moral posture in attacking an opponent.

    • Corporate Social Responsibility as Competitive Virtue Signalling: Ethical Implications
  2. present participle and gerund of virtue signal

The neighborhood

Vish — recursive loop

No curated loop yet for virtue signalling. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA