top of mind awareness
nounDefinitions
The awareness of a brand in a consumer who, without prompting, names that brand first…
The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
- Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
The neighborhood
Vish — recursive loop
No curated loop yet for top of mind awareness. Loops are being traced one word at a time while the ingestion pipeline matures.
sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA