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sustainwashing

noun

Etymology

From sustain + -wash + -ing, following the established pattern of greenwashing, pinkwashing, purplewashing, and similar forms (which came ultimately from the figurative-extension sense of whitewashing as "slapping a paintjob over the truth to hide it and to give a specious nice appearance").

  1. derived from sustineō — “to uphold”
  2. derived from sustenir
  3. inherited from susteinen
  4. suffixed as sustainwashing — “sustain + wash + ing”

Definitions

  1. The sustainability analogue of greenwashing (or subset thereof, in ecologic subsenses).

    • wondering whether the advertisement's talk of sustainability might be a bit of sustainwashing

  2. present participle and gerund of sustainwash

The neighborhood

Vish — recursive loop

No curated loop yet for sustainwashing. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA