sustainwash
verb/səˈsteɪnwɒʃ/
Etymology
From sustain + -wash, following the established pattern of greenwash, pinkwash, and similar forms (which came ultimately from the figurative-extension sense of whitewash as "to slap a paintjob over the truth to hide it and to give a specious nice appearance"); this form also rhymes with brainwash, as does humanewash.
Definitions
To engage in the sustainability analogue of, or subset of, greenwashing.
- wondering whether the advertisement's talk of sustainability might be trying to sustainwash the reality
The neighborhood
Vish — recursive loop
No curated loop yet for sustainwash. Loops are being traced one word at a time while the ingestion pipeline matures.
sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA