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shrinkflation

noun

Etymology

Blend of shrink + inflation. Popularized by British economist Pippa Malmgren.

  1. derived from īnflātiō
  2. derived from inflation
  3. compounded as shrinkflation — “shrink + inflation”

Definitions

  1. The practice of making products smaller while continuing to market them at the same price.

    • Chocolate bars are just the thin end of the wedge, though, and shrinkflation is happening in products right across the board.
    • According to the UK Office for National Statistics (ONS), shrinkflation most commonly affects food, drink and household products such as toilet rolls, nappies, tissues and washing-up liquid.
    • Major cereal brand Kelloggs has also been accused of shrinkflation. Since 2019, the company had moved from selling 670 gram Crunchy Nut boxes for $6 to selling 640 gram boxes at $9 a pop, Choice found.

The neighborhood

Vish — recursive loop

No curated loop yet for shrinkflation. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA