set out one's stall

verb
/ˌsɛt‿aʊt wʌnz ˈstɔːl/UK/ˌsɛt‿aʊt wʌnz ˈstɔl/US

Etymology

Probably a reference to someone setting out a stall (“bench or table for the sale of merchandise; small open-fronted shop”) and publicly displaying the goods they intend to sell.

Definitions

  1. To make publicly clear one's position with reference to a particular idea or philosophy,…

    To make publicly clear one's position with reference to a particular idea or philosophy, or what one can do.

    • John has obviously set out his stall for the Green Party.
    • This interview is at RDG [the Rail Delivery Group]'s request: it wants to set out its stall for the most challenging of years ahead.
  2. To decide to do something.

  3. To do something which creates a favourable impression.

  4. + 1 more definition
    1. To (decide to) play (especially to defend) in a determined manner.

The neighborhood

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sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA