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retailtainment

noun

Etymology

Blend of retail + entertainment.

  1. derived from entretenement
  2. inherited from entretenement — “support, maintenance”
  3. compounded as retailtainment — “retail + entertainment”

Definitions

  1. A commercially-designed experience that combines entertainment and retailing.

    • We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others.
    • China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines.
    • Therefore, we anticipate consumers' perceived value and satisfaction with retailtainment will be different for consumers with high versus low likelihood to use instore technologies.

The neighborhood

Vish — recursive loop

No curated loop yet for retailtainment. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA