Contextualizebeta

rainbow washing

noun

Etymology

In reference to the rainbow flag, and from terms like whitewashing and pinkwashing.

Definitions

  1. The practice of a company presenting itself as gay-friendly to improve its brand image.

    • In a world where gay politics are becoming more visible transnationally and globally, rainbow washing serves to paint a picture of a false reality […]
    • I'd like to also include rainbow washing. This type of marketing gymnastics occurs every Pride month when corporations unveil new rainbow promotions, decorations, and products for their brand.

The neighborhood

Vish — recursive loop

No curated loop yet for rainbow washing. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA