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puffery

noun
/ˈpʌfəɹi/

Etymology

From puff + -ery.

  1. inherited from *puf(f)-✻ — “to blow, puff”
  2. inherited from pyf — “a blast of wind, puff”
  3. inherited from puff
  4. suffixed as puffery — “puff + -ery”

Definitions

  1. An act of puffing.

  2. Excessive or false public praise.

  3. Superficial or insubstantial material

    Superficial or insubstantial material; fluff.

    • Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.
    • Cigarheads even have a new magazine, a lavish, glossy two-pound package of pride and puffery called Cigar Aficionado.

The neighborhood

Derived

puff piece

Vish — recursive loop

No curated loop yet for puffery. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA