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positive transition

noun

Definitions

  1. One of four archetypal dramatic structures of commercials, characterized by an…

    One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.

    • The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.

  2. A narrative structure used in commercials known as “supporting actor-type” advertising.

The neighborhood

Vish — recursive loop

No curated loop yet for positive transition. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA