Contextualizebeta

paradessence

noun

Etymology

Blend of paradox + essence, coined by Alex Shakar in 2001.

  1. derived from οὐσία
  2. derived from essentia
  3. derived from essence
  4. inherited from essence
  5. compounded as paradessence — “paradox + essence”

Definitions

  1. The quality of appealing to and promising to satisfy multiple contradictory desires.

    • The marketer's task, therefore, is to manage this tension, this broken soul, this bifurcated core, this paradessence of a product or service.

The neighborhood

Vish — recursive loop

No curated loop yet for paradessence. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA