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mission statement

noun

Definitions

  1. A formal declaration of the overall goal or purpose of an organization.

    • Her mission statement is that clothes made from sustainable viscose and cruelty-free alternatives to leather should not be targeted at a niche market, but shown to hold their own on the Paris fashion week catwalk.
    • Unsurprisingly, Perry puts her best foot forward on opener “Never Really Over,” a song that not only maintains a catchy, hummable refrain, but also ironically doubles as a sort of mission statement for the artist.

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sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA