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martech

noun

Etymology

Clipping of marketing technology, modeled on fintech etc.

Definitions

  1. Marketing technology

    Marketing technology; technology (usually information technology) used for marketing.

    • This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.

  2. A marketing company.

  3. Alternative letter-case form of martech

The neighborhood

Vish — recursive loop

No curated loop yet for martech. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA