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guerrilla marketing

noun

Etymology

Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).

Definitions

  1. An advertising strategy that uses unconventional interactions in order to promote a…

    An advertising strategy that uses unconventional interactions in order to promote a product or service.

    • We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds.

The neighborhood

Vish — recursive loop

No curated loop yet for guerrilla marketing. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA