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go negative

verb

Definitions

  1. To focus on attacking political opponents rather than promoting oneself.

    • After losing several primaries and facing a campaign debt of $250,000, his associates persuaded him to go negative.
    • All four of the principle candidates in the 2008 presidential election “went negative” in their acceptance addresses.
    • The goal of this chapter is to situate our work in the broader literature on negative campaigning, as well as to address a key question: why do candidates have to go negative?

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sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA