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ghost brand

noun

Definitions

  1. A brand that is no longer successful in the mainstream but still retains some popularity…

    A brand that is no longer successful in the mainstream but still retains some popularity among earlier consumers.

    • It is true that few now smoke Capstan Full Strength untipped, perhaps the strongest cigarettes still marketed, and only available as a 'ghost brand' in a few specialist outlets.
    • By the 1980s, Mallomars had lost its “leadership status” and was considered a “ghost brand” by Nabisco, yet the company has continued to make them. Today, 70 percent are sold in the metropolitan New York area; […]

The neighborhood

Vish — recursive loop

No curated loop yet for ghost brand. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA