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femvertising

noun

Etymology

Blend of feminism + advertising.

  1. derived from advertir
  2. derived from advertir
  3. inherited from advertisen
  4. suffixed as advertising — “advertise + ing”
  5. compounded as femvertising — “feminism + advertising”

Definitions

  1. The use of feminist messages to advertise products to women.

    • SheKnows Media, a digital marketing company, put out a survey in 2014 to find out precisely how women felt about femvertising ads.
    • The wave of femvertising has only served to intensify since the launch of #IWILLWHATIWANT, with recent campaigns by Audi, H&M, Brawny, and even Barbie all attempting to capitalize on the femvertising trend.
    • Is International Women's Day today little more than an excuse for 'femvertising' as brands co-opt messages of equality and empowerment as means by which to flog us stuff?

The neighborhood

Vish — recursive loop

No curated loop yet for femvertising. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA