downmarket

Etymology

Definitions

1. 1

   Designed for low-income consumers.

   • Near-synonym: low-end
2. 2

   Of, or relating to the less prestigious sector of the market.

   • Near-synonym: low-end
3. 3

   Towards the less prestigious sector of the market.

   • Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.
4. ›+ 1 more definitionshow fewer

   1. 4

      To render or become downmarket.

      • If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]
      • As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.

The neighborhood

• neighbordown and out
• neighbordown at heel