disloyalty card
nounEtymology
After loyalty card. Even though the phrase has been used as a sum of parts, for example, "play the disloyalty card" (see play the something card) or in its literal sense as a form of boycott (e.g. Unilever disloyaly cards), the earliest known use with the purpose of promoting cooperation among businesses was conceived by barista Gwilym Davies in 2009.
Definitions
A card used by a group of similar businesses (e.g. coffee shops), which rewards customers…
A card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
- Each time they visit a new coffee house, they can get their disloyalty card stamped. Once they've collected enough stamps, they will receive a free coffee at the coffee bar that gave them the disloyalty card in the first place.
- Small Street Espresso manager Tash Ebbs added: “We’re looking forward to joining forces with some of our friends across Bristol’s coffee community for the launch of this special ‘disloyalty’ card.
The neighborhood
Vish — recursive loop
No curated loop yet for disloyalty card. Loops are being traced one word at a time while the ingestion pipeline matures.
sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA