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day-after recall test

noun

Definitions

  1. A method of advertising research measuring the proportion of people who remember seeing…

    A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.

    • The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

The neighborhood

Vish — recursive loop

No curated loop yet for day-after recall test. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA