business as usual

phrase

Etymology

Popularized by Winston Churchill as motto in World War I.

Definitions

  1. The normal course of an activity, particularly in circumstances that are out of the…

    The normal course of an activity, particularly in circumstances that are out of the ordinary.

  2. The normal execution of standard functional operations within an organisation,…

    The normal execution of standard functional operations within an organisation, particularly in contrast to a project or program which would introduce change (although that change may itself become business as usual).

  3. That is usual, expected, not extraordinary.

    • This vehicle would be likely to cost about $1,500 more at retail than the business as usual vehicle, which achieves 33 mpg.

The neighborhood

Vish — recursive loop

No curated loop yet for business as usual. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA