brownwash

verb

Etymology

From brown (“best colour to cover up dirt”) + -wash.

  1. inherited from *bʰerH-
  2. inherited from *brūnaz
  3. inherited from *brūn
  4. inherited from brūn
  5. inherited from broun
  6. suffixed as brownwash — “brown + wash

Definitions

  1. To rebrand, cover up or divert attention from amoral, illicit or criminal activities by…

    To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.

    • Company X are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z.

The neighborhood

Vish — recursive loop

No curated loop yet for brownwash. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA