bright shiny object

Definitions

1. 1

   Something that attracts a great deal of attention because of its appealing superficial…

   Something that attracts a great deal of attention because of its appealing superficial characteristics.

   • Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.
   • This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.
   • A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.
2. 2

   Used other than figuratively or idiomatically

   Used other than figuratively or idiomatically: see bright, shiny, object.

The neighborhood