benchmarketing

noun

Etymology

In both senses, blend of benchmark + marketing; but the two appear to have formed independently.

Definitions

  1. The misleading use of unrepresentative benchmark software results in marketing a computer…

    The misleading use of unrepresentative benchmark software results in marketing a computer system.

  2. The imitation of an aspect of another business where it is seen to excel, such as in…

    The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.

The neighborhood

Vish — recursive loop

No curated loop yet for benchmarketing. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA