backsell
nounEtymology
Definitions
The promotion of a product to end users or retailers in order to create demand earlier in…
The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
- Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.
To promote in this manner.
The neighborhood
Vish — recursive loop
No curated loop yet for backsell. Loops are being traced one word at a time while the ingestion pipeline matures.
sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA