affinity card

Definitions

1. 1

   A credit card made available by a bank or other lender to qualified people associated…

   A credit card made available by a bank or other lender to qualified people associated with a sponsoring organization (such as a club, educational institution, charity, or business), typically with provision for a portion of the lender's interest income to be paid to the sponsor and sometimes providing special benefits (such as reduced fees) for the users.

   • Typically, an affinity card holder should produce between $8 and $12 per year to the affinity group," said George Hanold, president of Alliance Marketing, a company that sets up agreements between banks and groups.
   • [I]ssuers of credit cards . . . began years ago with such offerings as travel discounts and so-called affinity cards, which feature the logos of sports teams or donate a portion of every charge to charity.

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