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advertorial

noun
/ˌædvɚˈtɔɹi.əl/US/ˈæd.vɜːˌtɔːɹ.i.əl/UK

Etymology

Blend of advertisement + editorial, 1946.

  1. derived from ēditor
  2. derived from ēditor
  3. formed as editorial — “editor + -ial”
  4. compounded as advertorial — “advertisement + editorial”

Definitions

  1. An advertisement written in the form of an objective editorial, presented in a printed…

    An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

    • BuzzFeed leads the pack with what it calls “native advertising,” a euphemism for advertorials.

The neighborhood

Vish — recursive loop

No curated loop yet for advertorial. Loops are being traced one word at a time while the ingestion pipeline matures.

sense glosses and etymology drawn from English Wiktionary · source · CC-BY-SA