-wash

Etymology

Definitions

1. 1

   To coat with, or a coating of, paint of the colour specified.

   • At present, successive coats of yellowwash fill up the rich decoration of this doorway, so that its beauty is not brought out to the eye of the unpractised visitor.
   • The natives dig clay from both places, in order to paint or rather redwash the walls of their huts.
   • The only touch of color was provided by a small copy Leonardo's Last Supper and three crudely painted windows, executed in a kind of bluewash and orangewash, over the altar.
2. 2

   To focus on, or an act of focussing on, a supposedly positive aspect of an organisation…

   To focus on, or an act of focussing on, a supposedly positive aspect of an organisation in order to distract from or downplay negative perceptions.

   • They are likely to remain small and relatively marginalized niche markets, even as some of their rhetoric is appropriated by the TNCs for use as marketing gimmicks and bluewash.
   • In embracing and promoting their collaborations with WWF, these companies are being encouraged to greenwash their brands with the WWF logo.
   • One might argue that more is at stake than hiring multiracial, female, and lesbian/gay/bisexual/transgender (LGBT) employees to rainbowwash corporate agendas.
3. 3

   An overwhelming victory by a team or entity of the colour specified

   An overwhelming victory by a team or entity of the colour specified; often a clean sweep.

   • A Maroonwash will be two-thirds complete on a fast track at Suncorp.
   • So many were delighted when he was unceremoniously turfed from office in the 2015 redwash, with his USDP losing every single seat in the region.
   • To achieve a bluewash for the first time in a thousand years? Quite the incentive for Brad Fittler’s Baby Blues.

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